Background

When people with a criminal background are ready to change, their path to something greater depends on a second chance. After 15 years in prison, that’s just what Dave’s Killer Bread founder Dave Dahl got when his brother Glen welcomed him back to the family bakery. Dave went on to create the No. 1-selling organic bread in the nation and inspire a legacy of second chances at the company where today 1 in 3 of the more than 300 employee-partners has a criminal background.

Now, after more than a decade of employing people with criminal backgrounds, Dave’s Killer Bread is promoting the potential of business and a living wage to reduce recidivism, the far-too-common relapse of people back into a life of crime.

 

Second Chance Employment

Dave’s Killer Bread sees the power of business to impact lives and communities through Second Chance Employment, the hiring of people with criminal backgrounds. A living wage and the sense of belonging that comes from employment and career advancement opportunities can be the deciding factors in whether someone with a criminal background will break through to a new life or return to criminal activity. At Dave’s Killer Bread, a living wage is paired with progressive employment policies, in-house resources, hard and soft skills training and peer support networks.

 

Dave’s Killer Bread Foundation

The foundation’s mission is to expand employment opportunities for people with criminal backgrounds. The foundation builds replicable, sustainable solutions for any organization looking to adopt Second Chance Employment. Resources include the Second Chance Employment Playbook and Workshop, designed with reentry, criminal justice, business and human resource experts to demonstrate how to incorporate Second Chance Employment, and The Second Chance Employer Network, a professional forum for Second Chance Employers to share ideas and troubleshoot challenges related to employing people with criminal backgrounds.

 

Second Chance Summit

An annual education and outreach event, the Second Chance Summit is designed for employers looking to improve or introduce Second Chance Employment in their organizations. The full-day event includes compelling speakers, networking opportunities and group conversations. The next event will be held Oct. 16, 2015, in Portland, Ore.  

 

Stand Behind Second Chances

Dave’s Killer Bread calls on consumers to pledge their support for Second Chance Employment and help motivate others at: www.change.org/p/i-believe-in-second-chances

 

People with Potential

Inspirational stories of triumph and redemption from Dave’s Killer Bread employees at: www.secondchanceproject.com

“Even with my minimal criminal history, it was still hard to find a job. When I started my job, I really enjoyed, coming in here. People remembered my name. They saw my work ethic, how hard I worked - that was noticed. It really gave me the confidence to start learning something new and start to accomplish my goals slowly but surely.” – Ashley Payne, Mix Department 

“Even with my minimal criminal history, it was still hard to find a job. When I started my job, I really enjoyed, coming in here. People remembered my name. They saw my work ethic, how hard I worked - that was noticed. It really gave me the confidence to start learning something new and start to accomplish my goals slowly but surely.”

– Ashley Payne, Mix Department 

“You take people like us and you give us an opportunity what are you going to get? You’re going to get somebody that’s extremely dedicated, they have an “attitude of gratitude” instead of a sense of entitlement. If you’re an employer – which would you rather have?” - Ronnie Elrod who served 15 years in prison and is now plant manager overseeing more than 160 partners and bakery operations

“You take people like us and you give us an opportunity what are you going to get? You’re going to get somebody that’s extremely dedicated, they have an “attitude of gratitude” instead of a sense of entitlement. If you’re an employer – which would you rather have?”

- Ronnie Elrod who served 15 years in prison and is now plant manager overseeing more than 160 partners and bakery operations

“After 30 years of criminal activity I was finally arrested and sentenced to 75 months. Along the way, maybe I just woke up. When you’re in an 8x10 box in the middle of the night with just your thoughts you can see that something jumped the tracks somewhere. Dave’s has been the only thing there for me. I guess they saw something in me. I came here with nothing and nobody, and had to restart my life." - Mark, Café Cook, Dave’s Killer Bread

“After 30 years of criminal activity I was finally arrested and sentenced to 75 months. Along the way, maybe I just woke up. When you’re in an 8x10 box in the middle of the night with just your thoughts you can see that something jumped the tracks somewhere. Dave’s has been the only thing there for me. I guess they saw something in me. I came here with nothing and nobody, and had to restart my life."

- Mark, Café Cook, Dave’s Killer Bread