#1 Organic Sliced Bread Company Launches First National Line Extension

MILWAUKIE, Ore. – March 9, 2017 – The company known for revitalizing the bread aisle with loaves loaded with killer taste and texture is bringing its serious whole grain and protein punch to store-bought bagels and cinnamon raisin bread. Dave’s Killer Bread (DKB) is breaking into the breakfast category with four new products packed with nutrition and clean ingredients to start the day right. The products debut today at the Natural Products Expo West trade show in Booth #5244 and will be nationally available in May.

“People love bagels and we love people, so what could be more natural than a delicious breakfast – DKB style,” said Dan Letchinger, vice president of marketing. “As the organic bread category leader, we owe it to our fans to step up and deliver their breakfast favorites – bagels and cinnamon raisin bread – using only great-tasting organic whole grains and clean ingredients.”

For those who love the flavor of conventional bagels but want more powerful nutrition, DKB packs its new line with whole grains and protein to keep consumers fueled throughout the day − with absolutely no artificial flavors, colors, high fructose corn syrup or bleached flour.

The four hearty new products are:

  • Plain Awesome: Packing more whole grains, 13g per serving, than any plain bagel available at grocery and 12g of protein, these soft, chewy bagels are loaded with the five super grains – quinoa, spelt, rye, millet and barley.
  • Cinnamon Raisin Remix: Cinn-fully delicious bagels that are subtly sweet with swirls of cinnamon and raisins and 11g of protein and 10g of whole grains.
  • Epic Everything: Everything and more with 12g of protein, 27g whole grains, 560mg of Omega-3s and a rock star lineup of toppings like flax, chia, sesame, poppy, garlic and onion.
  • Raisin’ the Roof: A healthy take on a classic breakfast bread, Raisin’ the Roof is a new loaf from the maker of the No. 1 organic sliced bread brand in the country. It’s a sweet and cinnamon-y raisin breakfast bread that uses organic whole wheat to provide 8g of whole grains and only 90 calories per slice. Delicious toasted, the bread is loaded with raisins, cinnamon bites, thick-rolled oats, flax seeds, sunflower seeds and sweetened with organic cane sugar.

Like all Dave’s Killer Bread products, the bagels and Raisin’ the Roof are vegan, Certified USDA Organic, Non-GMO Project Verified, meet or exceed the Whole Grains Council Stamp requirements and have no artificial anything. The suggested retail price for bagels and Raisin’ the Roof is $5.79 and $4.99 respectively.

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About Dave’s Killer Bread

Feeding consumers’ love of whole grains and rocking the bread aisle comes naturally to Dave’s Killer BreadTM, the best-selling organic sliced bread in the U.S.* The flagship organic bread for Flowers Foods (NYSE:FLO), Dave’s Killer Bread pioneered the organic seeded bread category and offers 19 varieties of whole grain organic bakery products with widespread distribution across the U.S. and Canada. All its products are Certified USDA organic and Non-GMO Project Verified. First introduced at Portland Farmers Market in 2005, Dave’s Killer Bread’s deep commitment to the power of second chances is helping transform lives and lead to positive, lasting change for its employee partners, one of three who have a criminal background. Based on the belief that business has the power to create meaningful, lasting change, Dave’s Killer Bread is dedicated to inspiring other businesses to become Second Chance Employers. Learn more at: http://www.daveskillerbread.com/.


*Source: IRI, report ending 1/29/17
Photo available upon request. Please email dkbteam@maxwellpr.com. #expowest